The following is a list of suggested “best practices” for sponsors to fully maximize their sponsorship with CISO Series.
The more of the items you do on the checklist the better it will benefit you and the listenership of your episode.
Keep in mind that personal posts consistently do better than company posts. So make sure you do both. Or if you have to do only one, just do personal posts.
You’ll get all the shares from us!
On the day that your podcast episode is released, you’ll receive an email that provides the link to the episode on the CISO Series blog, plus where we’re sharing it on LinkedIn and Twitter and for premium sponsors also on YouTube.
Communicate this checklist to not just your team, but also any PR team you’re working with.
Your checklists
Instructions for company
- Post the episode on LinkedIn
- After you post, click on the three dots in the upper right corner. There’s an option to “Notify Employees” (up to eight) so that they can share the post.
- Post the episode on Facebook
- Write a tweet
- Post the episode to Instagram - Look through transcript and pull a favorite quote
- Post the episode to TikTok - Look through transcript and pull a favorite quote
- Include the episode(s) in your company newsletter (external) or other internal communications (e.g., intranet)
- Include the episode(s) in your company newsletter (internal)
Instructions for individuals
- Post the episode on LinkedIn
- Write a tweet
- Post the episode on Facebook
Keep in mind:
- Tag CISO Series, David Spark, the guests, and any other relevant people quoted. On Twitter we’re
@CISOseries and @dspark.
- We recommend writing your own post and using our link as original posts always do better.
- If you choose to share our posts, make sure to also write a little something about your share, instead of just clicking “share” and that’s it. Shares with no explanation are downplayed on LinkedIn, Facebook, and Twitter.
- You are welcome to use the post image from the episode in your social media and newsletters.
- If there’s a topic that’s key to your business and industry, make sure to include it as a tag in your share.